Wow! You Must Really “Like” Me

Writing to be Read

As authors and bloggers, we hear that we need to grow a following, or an author platform, and this is the digital measure of success. So, we write blog posts and posts promos in the hopes that readers will be drawn to our blogs and fall in love with them, and subscribe to them. Then we start counting “like” or other reactions on all of our social media sites, and when they start accruing, we tell ourselves, “Look! It’s working! Lots of people “like” my promos. My following is growing!”

But, I would argue that the number of “likes” we get on social is not a true and accurate measure of success, or even popularity, and it certainly isn’t any indication that we are moving any closer to increasing book sales, or blog visits. Think about it. Just because several people “liked” a promo on social media, doesn’t mean that…

View original post 673 more words

One thought on “Wow! You Must Really “Like” Me

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s